https://www.florenciaromerogrimaldi.com/contact daily 0.75 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627924680511-G0FT3E53LS073XDU992J/image-asset.jpeg Me - HOLA / HI / CIAO / Γειά σου I am a Creative Leader with 16 years of experience across global FMCG, the last three spent leading creative direction and building brand and packaging systems that live on shelves in markets around the world. Based in London and originally from Buenos Aires, my career has moved through Argentina and the UK, working across leading global brands including Unilever, before stepping fully into creative leadership at Lotus Bakeries. I currently lead creative for Kiddylicious and Peter's Yard, and work across the wider natural foods portfolio, directing a team of designers through packaging, brand identity, digital and retail activation for 300+ SKUs across international markets. My background spans commercial strategy, brand innovation and hands-on design, which lets me move fluidly between big-picture brand thinking and the craft of illustration and storytelling, especially for children's and purpose-led brands. I am passionate about consumers, about solving problems with creativity, and about the brands that stand for something beyond the shelf. Fluent in Spanish and English, with working knowledge of Italian and Greek, I bring a genuinely international lens to every brief, building visual languages that are coherent, commercially sharp and culturally relevant. https://www.florenciaromerogrimaldi.com/work daily 1.0 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658496092491-OH2WHP9S060N0W6I9UMX/Untitled_Artwork+3.gif https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658489940476-9S3WPPQ160DI1Z0B22YS/Untitled_Artwork+130.png https://www.florenciaromerogrimaldi.com/work/new-portfolio-item-1 monthly 0.5 2026-02-22 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408373174-HYQ41ZKFXPIC9XCVAHGU/buenas+noches+cover+mockup.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408549339-OG6GF44GTJ0KLZL81SKX/Llama+in+book.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408606517-BC9R4O5JXYE1N0YC0HUX/buenosenas+noches+mockup2+dias+bu.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408895462-J5X1C99C7T130RBPPLGV/IMG_6760+2.jpg https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658409031184-T12K4YPTIVJG78XJEI9O/Screenshot+2022-07-21+at+13.39.48.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408286995-XTFLKP9ZSG9T5381A3AW/Screenshot+2022-07-21+at+13.40.12.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658408980937-ZA1LPGO2YYB1B9RPZYRS/IMG_6759%2B2.jpg https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658409440160-Q7Q01S42WARNLSKSXXDR/Grandmas+Books+Mockup.png https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658409765089-P7KCWSQYY67G9RY95RAT/Nona+Maria+V24.jpg https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658409606776-MIR4BI0CXDL4CXHFCCTL/Avo+Augusta+V313.jpg https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658410747673-SXVR5F0AHJE0XW5VK1CN/Screenshot%2B2022-07-21%2Bat%2B14.32.18.jpg https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1658411983122-JOVWZIRYPCZSPD17NF0Q/IMG_6749%252B2.jpg https://www.florenciaromerogrimaldi.com/work/project-three-sng7y-3mnx2 monthly 0.5 2026-07-11 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/b7a06fb6-6750-465b-9a71-ba72170d9e6f/IMG_5087.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/6b672c78-2dc2-49ea-a4ba-016893e8dd3a/Untitled_Artwork+115.PNG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/b405eb43-b3f4-4e01-a80b-37678714d9dd/Untitled_Artwork+137.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/84004fe1-8a38-4305-9c57-5b3023649e5c/IMG_3948.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/2ccb9367-177e-47f3-8606-d30588a3491f/Untitled_Artwork+136.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/afe62ed1-aaad-4067-a0fa-8c2db44ff787/6f2ed641-9d1e-4680-83e9-ecd82e6e80c3.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/8759881d-8cdd-4024-bcb6-ccda4325c720/D527072A-54F6-4463-BCDF-4F2D474F6F62.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/3951e920-c44e-4e24-92ff-c25ebb60a10b/IMG_3791.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/57edfb41-5e57-48c0-bf95-fe006210f956/IMG_2588.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/003ff852-1e3f-4b0e-84df-b31acf73191f/IMG_3516.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/8b9b3ae6-4c69-4ca9-87a3-4a405c3a0062/IMG_3632.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/5448aa2c-558e-4f09-a7d4-6df9fe47763e/IMG_3760.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/7562bce4-d46e-47ea-9bad-8f48a631d8de/IMG_5101.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/47bccd6a-0e10-4745-bc76-ecb45dbbee68/IMG_3713.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/b1275460-7f11-4add-9afb-0900b00d1f71/IMG_1478+2.JPG Work - Personalised Illustrations https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/fccf8426-c5c7-4973-8003-9083d362dcf2/IMG_0926.JPG Work - Personalised Illustrations https://www.florenciaromerogrimaldi.com/work/decoded-348nf monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/eeae6f40-f9c4-48b9-921f-c9138691e950/Stickers_Loose.jpg Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/0cbfcd1c-6c9b-4ca4-aba8-da42ff70e4b8/Florencia_Romero_Loose_Museum_Long_Yellow_Poster_Mockup+copy.jpg Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627860087869-N82V6RFL6KISVR1RGXMW/image-asset.jpeg Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627859668580-S1Q3T6I33R2IGFANC407/image-asset.png Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627861095496-WFUVN72RU9X7XI6W5KXL/Screenshot+2021-08-02+at+00.31.06.png Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627858839384-BKUELC8XJO8ZWNDZVVRY/image-asset.jpeg Work - LOOSE MUSEUM https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627858860528-TW9ZZS7QAZ4C2QHXXE3G/image-asset.jpeg Work - LOOSE MUSEUM https://www.florenciaromerogrimaldi.com/work/death-by-xoko-45966 monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/dc04330b-0929-45a6-a7fb-974fd36d4e86/Wild_Tales_Florencia_Romero.jpg Work - WILD TALES https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/33136f94-d834-48f8-84a8-b2c112a0448c/Process+hands+2.png Work - WILD TALES https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/7993034b-d2e5-49ed-995a-d64d12bd3390/Words.jpg Work - WILD TALES https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/eb540691-a257-469e-8be6-553cb0e21c75/Wild+Tales+Elegant+Poster.jpg Work - WILD TALES https://www.florenciaromerogrimaldi.com/work/the-ruse-zgjgs monthly 0.5 2026-02-22 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/94b12746-67c9-49ff-b309-db4865cff051/Restaurant+Frame+Sensei.jpg Work - SENSEI https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/cd004e64-df25-4252-a9a5-bd7828c9c7eb/Book+on+Table+_Sensei+FRONT.jpg Work - SENSEI https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/66ccdcfa-9c02-42e9-afa9-c25ea11c57d7/Sensei+Tile.jpg Work - SENSEI https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627849541985-CGA7MPULVIQQWTE82B3A/image-asset.jpeg Work - SENSEI https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627849628378-3VVQ0GDO2E0NL8QSOSSP/Top+View+Book+Mockup.jpg Work - SENSEI https://www.florenciaromerogrimaldi.com/work/chotto-motto-kbpp2 monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/fd98967f-a9b2-419d-8a26-a519373eb747/Beer_Advertising+Billboard+PSD+Mockup.jpg Work - SUMMER BEER https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/05d69b34-8e08-4205-9a64-edeba9a260f3/Feel-the-bloom-GIF.gif Work - SUMMER BEER https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/0aa2fd6f-f37c-49c5-8c5f-82263fe81b4a/Beer-Bottles-GIF.gif Work - SUMMER BEER https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/1627846518780-1MNI352RCATDPVHSRCBM/3+Beers+labels.jpg Work - SUMMER BEER https://www.florenciaromerogrimaldi.com/work/american-portraiture-fahnp monthly 0.5 2026-07-15 https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/3b57796f-644c-4e02-a26d-e6c9da39a3e5/Mockup_poster_Man.jpg Work - DARE TO SPLASH https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/8dfc77f8-e9ea-49a8-8fc5-02a5dcb0624b/Swimming+APP+Icon.jpg Work - DARE TO SPLASH This campaign also includes an App to sign up to the free classes, specially design for this target audience: Simple, Clean, Straight to the point and with Big Fonts and Icons. Finally there is no need of glasses! https://images.squarespace-cdn.com/content/v1/60eb31ba9bf4893433fce267/40b03e2a-4012-4677-a4a9-2138010e5191/Swimming+Campaign+APP+balanced.jpg Work - DARE TO SPLASH