HOLA / HI / CIAO / Γειά σου
I am a Creative Leader with 16 years of experience across global FMCG, the last three spent leading creative direction and building brand and packaging systems that live on shelves in markets around the world. Based in London and originally from Buenos Aires, my career has moved through Argentina and the UK, working across leading global brands including Unilever, before stepping fully into creative leadership at Lotus Bakeries.
I currently lead creative for Kiddylicious and Peter's Yard, and work across the wider natural foods portfolio, directing a team of designers through packaging, brand identity, digital and retail activation for 300+ SKUs across international markets. My background spans commercial strategy, brand innovation and hands-on design, which lets me move fluidly between big-picture brand thinking and the craft of illustration and storytelling, especially for children's and purpose-led brands.
I am passionate about consumers, about solving problems with creativity, and about the brands that stand for something beyond the shelf. Fluent in Spanish and English, with working knowledge of Italian and Greek, I bring a genuinely international lens to every brief, building visual languages that are coherent, commercially sharp and culturally relevant.
Don’t be shy and say Hi!
(or HOLA)
If you want to know more about a project, personalized illustrations or want to work together get in touch!